Senior content designer, 2021 - present
TLDR; I led content design for Messenger communities, inbox, and notes. Then early in 2025, I jumped to Facebook to focus ‘OG Facebook’ via Friends Tab and profile redesign. I found my sweet spot in early-stage projects where user needs drive the best decisions.
Core skills: UX design, systems thinking and design, copywriting and editing, product strategy, UX research, AI systems and tooling, designing for other languages, product prototyping
Highlights include
The return of OG Facebook, 2025
I helped lead the development and launch of Friends tab and profile directory, under the direction of Facebook executive leadership
Collaborated with designers across Meta at breakneck-speed to execute on a profile redesign that executive leadership envisioned
Led the introduction of new consumption models – the first additions to Facebook's feed in years
Became an ambassador to the OG Facebook rebrand, championing our revised voice and tone internally
Sort of retained my sanity
Messenger, 2021 - 2025
I was a lead content designer for the Messenger initiative and high-priority Meta feature, Community Chats
I led efforts to make Messenger more social, including the integration of Messenger stories, notes and the inbox redesign
My highest-impact work included introducing a new public messaging paradigm to Messenger, requiring highly-regulated messaging to educate users on this new mental model
4 out of many, many designs for the Messenger communities product
Not captured…
Traveling to the Philippines on a research trip to better understand our users
Leading a team to develop internal AI tools that help support cross-functional partners in content design
Establishing a quality heuristic to train our internal AI model, helping CDs work more efficiently