Redbubble artist marketplace, 2014 - 2018
TLDR; I led some epic brand and artist activations at for the Redbubble marketplace. The goal was to spotlight the incredible artists on our platform while elevating the Redbubble brand - and we succeeded.
Create Art History, Artist Engagement Campaign - 2017
We challenged artists to create artworks inspired by content from State Library Victoria’s oldest collections. Then we projected those artworks onto the library facade for thousands of people to see.
Highlights include
Concepted, developed and managed the execution of the #CreateArtHistory artist contest, resulting in hundreds of artists producing thousands of artworks for the Redbubble marketplace.
Led the winning artworks of #CreateArtHistory to an audience of 300k+ at White Night Melbourne 2018.
Read more about the #CreateArtHistory contest here. Also featured in The Age (Melbourne, 2017) and Australian Geographic (2017).
Redbubble Artist Instagram Challenge - 2015 - 2018
We prompted artists to create artworks inspired by user generated Instagram content and share it back with us on IG. This contest was a huge hit. I mean, look at that dogggg just look at it!
