Lead copywriter at Hint flavored water, 2019 - 2021
TLDR; For two years I was the lead copywriter for Hint’s online and offline brand campaigns, enticing Americans to drink more water.
Highlights include
Developing brand strategy and campaign messaging behind Hint’s online presence
Working on the marketing strategy to help make everything from new flavor launches, to charitable partnerships, to Black Friday sales, and even a Super Bowl ad – click worthy and memorable
New flavor launches in collaboration with the creative director and design team
Marketing strategy to support the 2020 Super Bowl ad
New Year’s 2020 retail concepts & magazine print ads
In-store campaign concepts
Flavor-launching campaigns
Some other marketing stuff that did pretty well
Not captured…
Me working on video strategy and scripts to meet ambitious marketing goals because TikTok was suddenly The Thing
Using customer insights (and spreadsheets, awwww yeah) to improve our creative process
I also wrote a lot of words to educate customers on the benefits or drinking more water. Because we all need reminding sometimes :)