Redbubble artist marketplace, 2014 - 2018
TLDR; I ran the social media and content marketing channels for Redbubble, educating artists about our platform and inspiring customers to support the art they loved.
Redbubble Blog
Wrote and edited content for the consumer and artist facing blog channels
Managed a team of contributors and designers
Developed the blog’s content strategy
Led a relaunch of this new content marketing hub, refining voice and tone to ensure content accurately reflects brand
Worked with SEO specialists to develop a content strategy, optimizing for organic search metrics.
Redbubble featured artist program
Developed a content program to spotlight artists on Redbubble’s platforms and drive meaningful impact
Worked with a team of community managers to develop an interview program and content marketing schedule
See all featured artist blog content here.
Redbubble social media
Built out Redbubble’s social presence from the ground up, to an audience of 1M+, across Facebook, Instagram, Twitter, Pinterest and Tumblr
Developed the social voice and content for Redbubble’s Facebook, Instagram, Redbubble Artists Instagram, and Twitter channels
Maintained an above-industry average engagement rate for content across Instagram and Facebook
Curated marketplace content to engage a global audience, and align with key business metrics
